What is your usual reply when a friend asks you what you are going to wear for a party? Is it “Of course, black!” or “Something in light pink or blue, maybe?” Another common conversation often goes like this: “Mom! Why can’t I wear black now?” and the answer is, “Because you should avoid wearing black or dark colours in the morning especially during summers.”
Sounds familiar, right?
Personality and color choice
Colors—and our choice of colors—is an everyday affair. This choice is sometimes conscious, and often not. But, if we sit down and think about whether or why we prefer a particular color, we might notice certain patterns. Our instinctive understanding or awareness of these patterns may be such that we often tell a friend, “This color does not go with you”. And we do not mean her complexion.
An individual’s color preferences and choices do reflect aspects of their unique personality. This was first proved in the early Eighties by Angela Wright, who spent years researching color psychology.
Wright believed that the relationship between light and humanity and the color patterns emerging from that relationship cannot be random and that some system was surely involved. Her research helped to establish distinguishing links between color patterns and human behavior. Consequent empirical tests led to the establishment of the Color Affects System which states that there exists four color kins and every color within a particular kin blends with each other.
Psychology of color
This system of psychological study takes into account the colors red, blue, yellow and green. The personality types are divided into four types—morninglight, dreamlight, firelight, starlight—based on variations of these four colors. Each personality type has a natural similarity with one particular kin and any one of the personality types is expressed by a specific kin. According to general classification, red (relates to body) implies strength, excitement, defiance, etc.; blue (relates to mind) implies efficiency, trust, intelligence, aloofness, etc.; yellow (relates to emotions) implies optimism, self-esteem, creativity, fear, etc.; and green (balancing factor among all three) implies peace, reassurance, blandness, etc.
So, what personality type are you? If you prefer light, clear and warm hues, you have a ‘morninglight’ type of personality. This makes you youthful, vibrant and easy-going. A calm and private person who is attracted to various shades of blue with grey undertones will generally belong to the ‘dreamlight’ personality type. Do people often think of you as bossy or dull and do intense and neon shades pep you up? Then you, my friend, might have a ‘firelight’ personality. People belonging to the ‘starlight’ personality type are perceived to be ambitious and highly focused along with being sarcastic and sometimes, even cold. The starlight personality type prefers the colors associated with winter, a strong clear blue, stark brown, and a blinding white. They prefer colors that are very light or very dark, or very intense.
But, our color choices—like so many of our other choices—are not static or unchanging. Many of you might be thinking, “Okay, I like neon shades but I like lilac as well!’ Well, there is no rule that says one cannot like colors from opposite ends of the psychology spectrum. No matter which personality type you are, you may just feel like choosing dark grey over lilac even on an extremely hot day. Yes, the color psychology system does indicate personality types. But, neither does it account for nor can it predict the vagaries of moods or moments. A particular color, while dark and usually considered depressing in itself, might hold a happy memory for a person while a joyful, vibrant color might remind another person of loss. In this unpredictability lies the key to the really intriguing question: not just why we choose a particular color but how color affects us. That is, as they say, a story for another day.